The importance of a website for a successful modern business cannot be overstated. But it’s not just any website that will help your business grow — it also needs to meet your business goals, clearly present your USP, and match the aesthetics of your existing brand.
This is exactly what our client, a European developer of recruitment software and CRM, requested from us. The company already had a one-page business website and an existing corporate identity.
However, for a business to stay ahead of the competition, it’s important to have a contemporary-looking website that looks equally good on any device and screen size and creates an efficient customer experience for every visitor. With all of this in mind, our team began the work.
Developing corporate websites is one of the most common tasks for the QArea team, but we still approach every case with a clean slate and design the strategy from scratch. This case was not an exception. Taking into consideration the client’s requirements, the team used a range of technologies, including HTML, CSS, JavaScript, Bootstrap, and jQuery to create a website that works well on any desktop and mobile device. The team also used WordPress to add blog functionality to the website.
The biggest challenge of this project was to keep the new site recognizable to the existing customers while also following the latest web development trends. However, combining our innovative approach to web development with our respectful treatment of brand identity is what we do at QArea on a daily basis.
It took our web development team one month to implement the client’s requirements and go from a simple one-page website to a site that clearly demonstrates the USP and turns visitors into loyal customers. QArea received positive feedback from the client and the client returned a few times with requests for our team to add new features to an already successfully functioning website.