The Spoke is a massive user portal with personal lists of movies, dishes, festivals, fun & games and other entertainment topics, which users can keep in a safe place and share with their friends. The Spoke’s method of building a search engine is focused on allowing searchers to access personalized content from the people users trust the most. The Spoke works like Spotify, where users can create or follow any list
However, instead of lists of songs, they can follow lists of movies, restaurants, books and more. After following their friends, their search results for them will be based on their friends’ favorites, and they can watch a movie or reserve a table with one click.