For Crave Retail Geniusee has developed 2 enterprise mobile applications that solve the double-sided problem for every shopper visiting the fitting room. The Fitting Room application allows shoppers to see every item in the fitting room with them, the ability to request new sizes and colors, and see outfit recommendations right from the fitting room. The Associate Application allows them to provide fast and personalized service to those shoppers making requests.
As a result, retailers have seen the average basket size of shoppers visiting fitting rooms increase by over 22%. It’s pretty simple when you think about it; if you get more shoppers into the highest converting space in your stores - fitting rooms - with more items and offer the best customer service, shoppers will spend more. Some retailers have used Crave to identify that shoppers visiting fitting rooms spend over 30% more than shoppers who don’t and the percent of traffic going into fitting rooms. With these two data points, retailers can continuously improve and optimize fitting room performance.