The Challenge

A 5-star application, “Drum – Build Your Link in Bio”, aims to instantly create a bio page that is a perfect product for creators, influencers, celebrities, and people who care about their personal brands. But it is more than just a link in bio app and solution. Drum is a platform designed for creators to engage with their followers, earn money, and free up time to focus on their love of creating! That was the actual challenge when two years ago Drum team came to Geniusee. When we say "team," we mean founders Rob Frohwein, Kathryn Petralia, and Troy Deus. They are also known for launching a loan platform Kabbage.

The Process

The Genuisee’s main task was to develop web and mobile applications, both front-end and back-end. Workflow started with the idea validation and design process. Geniusee created all the necessary timeframes and budgets for both optimistic and pessimistic scenarios. The front-end development was all done from scratch; Geniusee used some of Drum's APIs for back-end development. Also, the QAs, project managers, and designers were involved in the development process of the link in bio app.

Geniusee provided back-end refactoring for Drum products and moved mobile applications built on Objective-C and Java to Swift and Kotlin to ensure easy maintenance and reliability during the development process.

The success of this project hinged on the following factors:

  • Clear communication and openness, optimistic and pessimistic planning options for more transparent process.
  • The leadership team from client’s side involved in customer research and insight generation. Consistent excellence and improvement.
  • Quality of deliverables and strong project management. Geniusee’s understanding of the business context allowing to create the fantastic product that clients love.
  • Flexibility, and ability to onboard additional resources on short notice to help the Drum team to meet goals and deadlines
24 months
Varun Murthy

Development / Mobile Apps | Software Quality Assurance