We have developed the front-end and back-end of a solution for Ryanair that offers advertisers an opportunity to run highly targeted campaigns and bid on a primary space on passenger boarding passes.
As a result, we've helped to develop a fast and intuitive self-service ads management system that takes minutes to set up a campaign and run multiple campaigns at the same time. A first-class real-time bidding algorithm that calculates campaign ad rank per boarding pass impression.