Company

Kentico .NET Core Migration

For over 20 years, TimeOutdoors has been connecting people with opportunities to spend more time being active outdoors. The goal of timeoutdoors.com rebuild was to increase engagement with adventurers and offer them a variety of interesting activities and events, significantly improving user experience with personalization and overall performance increase. Additionally, extend capabilities for business partners as well as improve their experience.


The project was quite extensive in the meaning of Kentico features usage: customers activity logging, e-commerce functions such as shopping cart, checkout, payments and invoices, marketing automation processes, content personalization, heavy caching and optimization, and advanced routing. 

Kentico Xperience 13 enables the use of the latest technologies for the development of websites and web solutions. Developers can leverage the newest tooling and APIs introduced by the .NET technology for building ASP.NET Core MVC sites and custom libraries. 
E-Commerce features allow us to easily build a shopping cart, order management, invoices and payments. 
Marketing automation in Kentico Xperience 13 makes the creation and management of the automation processes intuitive, easy, and reduces the time needed to execute initiatives.
Content personalization allowed us to supply the most relevant offers to the users based on their interests and preferences.
ASP.NET Core by default provides much better site speed and performance, but with the addition of caching on multiple levels of caching and CDN for delivering media makes it lightning fast.

As result, We got a site that helps business partners and editors easily publish and manage their events, adventures, and clubs on the public live site. 
Also, users can find information about what they are interested in and register for activities outdoors.
After the release of the new version increase in site visitors by around 17%, sales by 12%, and a decrease in bounce rate by 21%. The overall performance grew up by 15-18% depending on the device and Google ranking is constantly growing.

Release Date
2022-07-01
Duration
12 months
Customer
UK internet publishing company ( Outdoor events)

Industries
Digital publishing | Sports
Services
Development / Web
Technologies
.NET / Core (5.x)